Scent Marketing Blog

I read on Bloomberg recently that the World Economic Forum employed a famous chemist and perfumist – Christophe Laudameil – to create a signature scent to release at the conference to enhance the mood when they were discussing such serious matters. I think the use of scent at events – like weddings, themed parties and the like is really clever and effective, but I’m utterly intrigued by the decision to scent at WEF – such a powerful gathering of world leaders. I’m very interested to understand how scent impacts an event like this. If it’s a pleasant smell, do you even notice? Whereas if it’s a bad smell, you always notice.