Scent Marketing Blog

I have so many questions about scent marketing. Why don’t we see more examples of scent marketing? Or is it that we are simply oblivious to the scent marketing happening in our every day lives? And why does the market seem to be so strongly opposed to this strategy? Is it really some sinister, underground marketing conspiracy that we need to be protected from? Are we simply control freaks – trying to control the way we are marketed to?

No junk mail signs, anti-spam protectors, no telemarketing calls… just how much of the marketing environment can we control? And since when do we get a say about how we are marketed to?

On the issue of ‘personal scent marketing’ (surely that’s what it is when I wear a fragrance?) -  I’m all for making myself smell more attractive by using fragrance. I guess it all depends which fragrance I choose to wear as to how attractive I am to others… it’s a very personal thing.  There are so many perfumes that instantly remind me of friends – and even specific experiences. It’s a powerful pull on memory.  However, I have a friend who works for a big corporate in the US and they’ve been talking about introducing a ‘scent-free’ workplace. Quite frankly, I think that’s the most absurd workplace rule I’ve heard in a long time. Surely it’s just taking things too far!? Does that mean you can’t wear deodorant???  And how on earth do they plan to monitor such a rule? I’d love to hear what other people think about this.

With the world being taken over by wireless gadgets of all kinds, Air Aroma has developed the worlds first wireless scenting solution, Arologic.
Giving the ability to activate a scent, adjust the intensity as well as change the aroma itself, all from a central remote access point.
Keep your sense of smell on high alert in the third quarter of 2008, when Air Aroma releases Arologic upon the world.
www.air-aroma.com