April 29th 2008
Marketing & Control with Scent
I have so many questions about scent marketing. Why don’t we see more examples of scent marketing? Or is it that we are simply oblivious to the scent marketing happening in our every day lives? And why does the market seem to be so strongly opposed to this strategy? Is it really some sinister, underground marketing conspiracy that we need to be protected from? Are we simply control freaks – trying to control the way we are marketed to?
No junk mail signs, anti-spam protectors, no telemarketing calls… just how much of the marketing environment can we control? And since when do we get a say about how we are marketed to?
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