May 7th 2008
An Australian newspaper, News Limited mX, launched a scent offering to its advertisers on Valentines day by applying the scent of rose.
The rose scent is accomplished by adding a scented ink to the standard cyan, magenta and yellow inks, together with black give the paper its colour. The concentration of the scent is less than 5% of the total, therefore the smell doesn’t become too overpowering for readers. The newspaper is hoping to attract various advertisers such as Starbucks, Virgin Mobile, Colgate.
May 4th 2008
The other day I was in a clothing store that was scenting in their changerooms. Despite the fact I didn’t like the particular sweet scent they were diffusing, I thought this was a great idea. I’m often hot and flustered trying on clothes – a pleasant, soothing scent can work wonders – and make the whole process more easy to tolerate. It made me think about places in my life that could be made so much nicer through the use of scent, turning an average into a more pleasant one.
Near the top of my list are banks! They should think about scenting their customer service areas to create a more relaxing mood while you wait in long lines! But possibly one of the most painful experiences on all of the senses, which I regularly subject myself to, is traveling in taxis. If the taxi itself doesn’t stink, it’s usually the driver – it’s a lose/lose situation. I’m not suggesting we need overly fragranced cabs, just odourless! Now that would certainly stand out in the market. Differentiation has never been so easy.
No comments (