May 7th 2008
Scented Newspaper
An Australian newspaper, News Limited mX, launched a scent offering to its advertisers on Valentines day by applying the scent of rose.
The rose scent is accomplished by adding a scented ink to the standard cyan, magenta and yellow inks, together with black give the paper its colour. The concentration of the scent is less than 5% of the total, therefore the smell doesn’t become too overpowering for readers. The newspaper is hoping to attract various advertisers such as Starbucks, Virgin Mobile, Colgate.
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