Scent Marketing Blog

The results are in. 44% of participants in a recent scent marketing poll “think scent branding is ridiculous”!

“Church Marketing Sucks”, a blog designed to frustrate, educate and motivate the church community, put the question to its readers: “Does branding your church with a specific scent take branding a step too far?”

27% thought it was a good idea but depends on the smell. This raises a good point; selecting the right scent for a particular environment is very important. It’s probably not the greatest marketing idea for a church to scent popcorn, for example; the congregation might end up at the cinema rather then attending church! What about the other 29%?

10% didn’t think scent marketing is branding at all. 15% thought they should try whatever it takes to communicate the message of the church, and 4% were ‘smelling impaired’.

While we can’t do much about the smelling impaired, for the 44% is it a matter of educating them of benefits of scent marketing or – considering the title of the blog – is it a lost cause? In any case, the church community has had their say.

www.churchmarketingsucks.com/

Global dance music brand Ministry of Sound has gone multisensory with the launch of its own fragrances Nightlife for him and her.

Developed with the clubbing crowd in mind, Nightlife for him is a musky, fresh fragrance with citrus and vodka notes, and Nightlife for her is a fruity floral oriental blend.

Ambient scenting of the actual fragrances at the launch party provided guests with a sensory experience to remember, while communicating the identity of the product.

The new fragrances, in addition to nightclubs, a recording label, tv & radio, electronics goods and even their own vodka, makes Ministry of Sound a truly multisensory brand.

Source:
ministryofsound.com