October 1st 2008
Ministry of Sound truly multisensory
Global dance music brand Ministry of Sound has gone multisensory with the launch of its own fragrances Nightlife for him and her.
Developed with the clubbing crowd in mind, Nightlife for him is a musky, fresh fragrance with citrus and vodka notes, and Nightlife for her is a fruity floral oriental blend.
Ambient scenting of the actual fragrances at the launch party provided guests with a sensory experience to remember, while communicating the identity of the product.
The new fragrances, in addition to nightclubs, a recording label, tv & radio, electronics goods and even their own vodka, makes Ministry of Sound a truly multisensory brand.
Source:
ministryofsound.com
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