October 8th 2008
Scent branding ridiculous?
The results are in. 44% of participants in a recent scent marketing poll “think scent branding is ridiculous”!
“Church Marketing Sucks”, a blog designed to frustrate, educate and motivate the church community, put the question to its readers: “Does branding your church with a specific scent take branding a step too far?”
27% thought it was a good idea but depends on the smell. This raises a good point; selecting the right scent for a particular environment is very important. It’s probably not the greatest marketing idea for a church to scent popcorn, for example; the congregation might end up at the cinema rather then attending church! What about the other 29%?
10% didn’t think scent marketing is branding at all. 15% thought they should try whatever it takes to communicate the message of the church, and 4% were ‘smelling impaired’.
While we can’t do much about the smelling impaired, for the 44% is it a matter of educating them of benefits of scent marketing or – considering the title of the blog – is it a lost cause? In any case, the church community has had their say.
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