November 23rd 2008
Why purchase the latest celebrity fragrance when you can get the essence of youth in a bottle? The latest big thing to hit the perfume world is miracle scents that are supposed to make you happier, younger, and even more irresistible to members of the opposite sex!
Created by USA based company Harvey Prince & Co., Ageless Fantasy® claims to be the world’s first anti-ageing perfume. Women can now smell younger than their actual age with the spray of this precious youth elixir!
Defying the greasy age-revealing scent women aged from 40 to 75 naturally exude, the blend of pink grapefruit, mango, anti-oxidant rich pomegranate, jasmine and musk apparently makes the wearer smell younger and feel more youthful. The clinically proven patent-pending perfume, gives off such a feeling of youthfulness and excitement that it makes people believe the wearer is at least eight years younger than her actual age!
SMB asks, is this latest craze a remarkable innovation or simply ridiculous?
More info: agelessfantasy.com
Source: Daily Mail
November 16th 2008
Researchers at the University of Birmingham are adding the scent of warfare to computer training simulations which use realistic graphics and sounds to create the virtual war zone.
Sponsored by the Ministry of Defence, the research is aimed at preparing soldiers for the sights, sounds, and now even the smells of war.
The technology, a shoebox sized “Scent Palette”, releases an authentic war zone scent at just the right moment. From the overpowering smells of burning rubber and diesel, to rotting produce and body odour, this pungent technology certainly enhances the training experience.
Source: http://news.bbc.co.uk/2/hi/uk_news/7716725.stm
November 11th 2008
The Scent Marketing Institute’s 2008 SCENTworld Conference & Expo is now available to order on DVD. The set of 20 information packed DVD’s share the scent marketing knowledge and experience of industry leaders from around the world, plus a Bonus CD containing presentations that were given during the seminar sessions. Contact the Scent Marketing Institute to purchase the 20+ hours of panels and presentations on Scent Marketing!
www.scentworldexpo.com
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