January 5th 2009
The Economist predicts scent marketing boom!
The World in 2009 is the 23rd edition of The Economist’s annual collection of predictions for the coming year. This year, The Economist predicts the boom of scent marketing as one of its business related predictions for 2009.
Retailers and their marketers are expected to trial an array of fragrances as part of a desperate assault on the senses. With the global economic climate as it is it has never been more important for retailers to entice people into stores, encourage them to spend more and ultimately come back again.
According to The Economist “smell is the new frontier”, predicting that at least one large supermarket, a fast food chain and shopping malls will try out a selection of smells, sights and sounds on their customers to beat the lure of online shopping and discount stores.
In 2009, the multisensory shopping experience awaits. The SMB would love to hear your experiences of instore scent marketing.
economist.com
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