Scent Marketing Blog

Maureen Morrin, a marketing professor from Rutgers School of Business, to discuss the connection between scent and spending.

@Aroma in Japan releases “USB Aroma Time”. A USB based aroma diffuser that simply plugs into a your computer. USB Aroma time comes in 2 different fragrances “ON time” and “OFF time”. Designed for the workplace environment “ON time” can help you concentrate, whilst “OFF time” you guessed it helps you relax.


Follow the Link: www.at-aroma.com

Presensia and Quividi announce that they have developed TargetScent, an innovative solution that makes it possible to dispense fragrances according to the gender of a potential customer.


TargetScent is composed of a Scentys4 dispenser controlled by Quividi’s VidiReports. Scentys4 is a compact fragrance dispenser recently released by Presensia, which can diffuse up to 4 different scents up to a 5-meter distance. Scentys uses a patented technology for fully dry diffusion (no liquids, anti-allergenic, no contact with the users’ skin, controlled concentration of perfuming materials). The Scentys4 dispenser can be completed with a screen that shows the video clip relative to the dispensed fragrance.


This scent marketing tool is a world’s first », says Clément Jeanjean, Presensia’s CEO. « It combines in a simple and efficient way the latest progresses in message targeting and the maturity of a scent marketing technology which has been adopted by many well-known perfume, cosmetics and wine and spirits brands.


With Presensia, we have developed a new application of the targeted marketing offered by our live audience measurement technology », », adds Olivier Duizabo, Quividi’s CEO. « We’re empowering a new generation of in-store marketing tools that embed measurement, adaptation and interactivity capabilities similar to what exists on the Internet.


Source: http://www.quividi.com/

Source:
The Malta Business Weekly
by Joshua G. Giordimain


When managing your brands, whether you do it consciously or not, you are constantly seeking new ways of interacting with and engaging your customers. The problem is that, no matter how innovative you try to be, you usually always end up doing more of the same – developing brand communications (whether through advertising or in-store) that appeal to either or both the visual and auditory senses. In essence, we try to make as much noise as possible!


There is a much deeper and long-lasting level at which you can interact with current and potential customers however, by appealing to more than these two basic senses and by thinking about how your product, service, marketing communications and customer environment appeal to the five human senses.


There is nothing wrong with developing high-impact and impressive visual and auditory communications. Actually this is something you should constantly strive for. You need to ensure however, that such communications not only impress, but rest impressed in the minds and hearts of your audience.


This is where multisensory marketing comes in.


Read More: www2.maltabusinessweekly.com.mt