Hertz Cars Will Freshen Up Using New-Fangled, Odor-Busting Technology

Hertz Cars using New-Fangled, Odor-Busting Technology

Hertz Cars using New-Fangled, Odor-Busting Technology


Hopping into an odiferous rental car is never a great way to start a vacation. We already know that we’re stuck with older cars until the economy turns around, so the potential for getting a ripe car is pretty likely. Thankfully one rental company is looking to fix that funny smelling upholstery, and they’re doing a little more than just hanging an tree-shaped air freshener from the rear view mirror.


Hertz is going to use the latest technology offered by OMI Industries to introduce the Fresh Wave IAQ to maintain that new car scent in its vehicles. Best of all about this new rental car tech is that it’s green, as all of the products used are derived from plant extracts. This way you won’t be exchanging the smell of old fast food for the smell of chemicals.


There’s no timeline as to when this magical new product will be cleaning up your next car, so for now you might want to check a bottle of Febreze in your luggage. However, Hertz is pretty excited about this new technology, because they do recognize that smelly cars are kept off the road and result in dissatisfied customers.


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Scent of freshly cut grass can relieve stress, scientists claim.

Scent of freshly cut grass can relieve stress.

Scent of freshly cut grass can relieve stress.


Researchers have discovered that a chemical released by a mown lawn makes people feel happy and relaxed, and could prevent mental decline in old age.


They claim it works directly on the brain, in particular the emotional and memory parts known as the amygdala and the hippocampus.


Now they have developed a perfume, which “smells like a freshly-cut lawn”, that relieves stress and help boost memory, scientists claim.


The Australian experts produced the “eau de mow” after seven years of research.
Dr Nick Lavidis, a neuroscientist at the University of Queensland, Brisbane, came up with the idea for the perfume, named Serenascent, after going on a forest trek in the US twenty years ago.


“Three days in Yosemite National Park felt like a three-month holiday,” he said.
“I didn’t realise at the time that it was the actual combination of feel-good chemicals released by the pine trees, the lush vegetation and the cut grass that made me feel so relaxed.


“Years later my neighbour commented on the wonderful smell of cut grass after I had mowed the lawn and it all started to click into place,” he added.


Dr Lavidis said the aroma worked directly on the brain, in particular the emotional and memory parts known as the amygdala and the hippocampus.


He explained: “These two areas are responsible for the flight or fight response and the endocrine system, which controls the releasing of stress hormones like corticosteroids.


“The new spray appears to regulate these areas.


“There are two types of stress. The first is when you are about to perform something or you know you are going to have to do something well. That’s acute stress and can be a good form of stress.
“Bad stress is chronic stress and is associated with an increase in blood pressure, forgetfulness and a weakening of the immune system.”


Chronic stress has been shown to damage the hippocampus by reducing the number of connections between communicating cells, leading to memory loss. In old animals the damage is permanent.
Students working on the Australian project found that animals exposed to Serenascent – which combines three chemical released when green leaves are cut – escaped damage to the hippocampus.
The scent is said to have the “pleasant aroma of a freshly-cut lawn or a walk through a lush forest”.
It will go into production next month and sell for around £4 a bottle.


Dr Lavidis, who worked with pharmacologist Professor Rosemary Einstein, said: “It can be used as a room spray or a personal spray on bed linen, a handkerchief or clothing. Down the track we will look at incorporating the feel good chemicals into other products.”


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A sexy scented pillow from Natura

A sexy scented pillow

A sexy scented pillow


Trouble sleeping? “Underperforming” in the sack? Turns out all you need is a better pillow, according to Natura, an online “natural” bedding emporium. They’ve come out with a new line of aroma-infused pillows designed to alter your moods—depending on which pillow you’ve got under you’re head, apparently you’ll either be knocking boots in no time, or falling asleep so fast you might forget to take them off.


The Ylang Ylang pillow is advertised being both restful and working as an aphrodisiac—get ready for some provocative dreams, I guess. Even stranger is how the pillow’s sexy scents are supposed to be activated: like a Scratch ‘n Sniff. From the press release:


“The pillow has a lightly scented Ylang Ylang enriched cover that works like a scratch and sniff. If you scratch or move the pillow, the scent will be released. Ylang Ylang is an essential oil derived from the flowers of a tropical tree native to Asia. Ylang Ylang has a heavy and sweet smell that is often likened to Jasmine. It is often used in perfumes and massages oils because of its seductive powers.”


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Miele retail scenting in The Netherlands

Miele retail scenting in The Netherlands

Miele retail scenting in The Netherlands


Miele’s Inspirience Centre in Vianen, The Netherlands is the first its kind to integrate a range of media channels to create a multisensory environment for visitors.


“We wanted the visitor to have a 360-degree experience. Digital signage is not only about sound and vision, but is enhanced by adding other human sense triggers. Their recollection of their experience and of Miele will be individual to them and as long as the experience was meaningful, helpful, timely and relevant. I’m convinced that this will build brand loyalty and that over time, that recollection and loyalty will be evidenced through referrals and purchases,” said Luc Heijnen, Concept Design, Multisensory Experience at Troades.


Miele chose House of Media Experience and Troades, two leading cross-media and multisensory experience design agencies, to assist in the concept design, implementation and management of this center. Scala was chosen as the core operating platform to manage and control the digital network as well as sound, vision, light scenes and scent throughout the center.


Like the smell of fresh linen? If you said yes to that question when you signed up and you walked through the laundry zone, the system will know and it will dispense that aroma. If you’re allergic or you don’t like the smell, the system will replace it with something relevant that you do like.


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Sheraton Hotel goes old fashioned scented candles

Scenting at Four Points Sheraton

Scenting at Four Points Sheraton


Guests of Four Points by Sheraton will now be greeted by scent developed by Yankee Candle in partnership with ScentAir Technologies. The scent named “Pinwheels in the Breeze” creates Sping time feeling, located in over 140 Four Points Sheraton hotels world wide.


“We are proud to help bring the comfort of a Yankee Candle fragrance to guests of Four Points by Sheraton hotels,” said Tom Conroy, CEO of ScentAir. “Together, Yankee Candle’s fragrance expertise and ScentAir’s high-quality scent delivery solutions create a refreshing scent experience in line with the uncomplicated comfort that Four Points by Sheraton guests expect.”


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Scented Cinema’s on the way.

Scented Cinema's

Scented Cinema's




Cinema is about to be revolutionised by the roll-out of digital, which will pave the way for 3D films, where objects appear to jump out of the screen.


Mike Hope, enterprise director at Pearl & Dean, says: “Cinema will become a place where you can be entertained and enjoy a far more immersive experience. People will come to cinemas to watch live music, sport and comedy and to take part in gaming challenges.”


Audiences will have far more influence on content – the audience reaction throughout a film could determine its end or audiences could vote to choose the colour of a car or dress, either in the film or an ad. Hope also predicts “scent advertising”, where smells are emitted through the air conditioning, will become commonplace and that sensors on chairs that add to the tactile film experience are “a definite possibility”.


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Scenting at New Balance’s Experience Store

Scenting at New Balance’s Experience Store

Scenting at New Balance’s Experience Store


New Balance to has created a total sensory experience with a retro ’50’s and ’60’s look and feel in its World’s first New Balance Experience Store in Beijing’s historic Qianmen Avenue.


Showcasing the company’s century-long heritage over two floors amidst framed archival photographs, vintage New Balance advertisements and brand paraphernalia dating as far back as 1910. The Chronological journey documenting the brand’s rich past, present and future.


The multi sensory experience includes audio, visual and olfactory experiences throughout the store including the unique smell of natural woody notes, with a touch of leather, reminiscent of a shoe store’s scent from the mid-20th century.


Scientific studies found the sense of smell is the only sense directly connected to the brain’ centre for memory and emotions. More than 80% of customer decisions are influenced by what we smell! Scientific olfactory studies conducted in the United States found that training shoes which had been lightly scented with a barely-perceptible fragrance sold more pairs and for a higher premium than unscented trainers.


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American Express files patent on olfactory biometrics technology

Scented Credit Card American Express

Scented Credit Card American Express




American Express has filed a patent on olfactory biometrics technology that will add a customer’s “smellprint” to their credit card. Store clerks using e-nose technology would sniff the card, then the customer, looking for a match.


Full story:
“I love the smell of Visa in the morning” Smartcard transaction method and system using smellprint recognition”


http://www.gilmanresearch.com/bestmode/2009/05/19/smellprint-recognition


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ION Orchard Singapore starts scenting

Ion Orchard Singapore Scenting

Ion Orchard Singapore Scenting


Located in the heart of Singapore’s retail and commercial district on Orchard and Paterson Roads is ION Orchard. AIming to create a multisensory experience ION Orchard has invested in creating its very own signature scent.


http://allsense.com.au/2009/07/28/ion-orchard-award-winning-iconic-mall-opens-to-sweet-smell-of-shopping/


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NTT Communications i-Aroma USB device

i-Aroma-NTT-USB

i-Aroma-NTT-USB




NTT Com’s i-Aroma device enables individuals to enjoy premixed, professionally coordinated fragrances together with Web-based content distribution services. The device operates with dedicated software for the Windows XP or Windows Vista operating systems. Six base oils loaded in the device are mixed and vaporized-without using water or flame-to create specific fragrances according to commands transmitted from the PC via USB cable.


Read the full release:


http://www.ntt.com/aboutus_e/news/data/20090616.html


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