Scent Marketing Blog

Trouble sleeping? “Underperforming” in the sack? Turns out all you need is a better pillow, according to Natura, an online “natural” bedding emporium. They’ve come out with a new line of aroma-infused pillows designed to alter your moods—depending on which pillow you’ve got under you’re head, apparently you’ll either be knocking boots in no time, or falling asleep so fast you might forget to take them off.


The Ylang Ylang pillow is advertised being both restful and working as an aphrodisiac—get ready for some provocative dreams, I guess. Even stranger is how the pillow’s sexy scents are supposed to be activated: like a Scratch ‘n Sniff. From the press release:


“The pillow has a lightly scented Ylang Ylang enriched cover that works like a scratch and sniff. If you scratch or move the pillow, the scent will be released. Ylang Ylang is an essential oil derived from the flowers of a tropical tree native to Asia. Ylang Ylang has a heavy and sweet smell that is often likened to Jasmine. It is often used in perfumes and massages oils because of its seductive powers.”