September 10th 2009
Westin Hotels uses Scented Pens as Scent Marketing
Westin Scent Marketing with Pens
Although it’s not new I’ve come to realize that it’s not widely known that Scented Pens has been supplying Westin Hotels with White Tea Aromawriters for almost 2 years now.
Starwood Hotels and Resorts launched its “This is How It Should Feel” global scent marketing campaign for the Westin Hotel chain back in March of 2006.
In 2007 Scented Pens was contacted by Starwood because they were looking for something new and innovative to compliment their scent marketing and branding program. Our products were a perfect fit with their branding campaign and by early 2008, White Tea infused Aromawriters were being shipped to Westin Hotels throughout the world.
Just yesterday I was on Twitter and saw a tweet from a gentleman asking if anyone knew about Scent Branding. He had just been at the Westin Diplomat in Fort Lauderdale and said that they “use this strategy very cleverly”.
On a side note, it just so happens that we ship more Aromawriter orders to the Westin Diplomat than any other individual hotel in the Westin chain. Coincidence? Hmmm..I think not.
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