Scent Marketing Blog

Smell is one of the most important senses, it’s proven to be linked to the memory and feelings part of the brain. Science has shown that humans are actually able to recall 35% of smells and associate them to particular memories or situations. Compare this to our capability of only being able to recall 5% of what we read. That’s why the olfactory marketing / scent marketing is gaining more ground within corporate marketing strategies.

The marketing of smell is relatively new, because until recently, ads with aromas used to be exclusive to the fragrance industry and cosmetics. Increasingly though many businesses in a wide range of sectors are investing their marketing budgets in to scent marketing, aiming to attract customers and also gain a competitive advantage in the market.

Big name U.S. brands such as Hard Rock Café, Ritz Carlton, Nestle, Coca-Cola, Marriott and Macy’s, among others, have achieved successful and most importantly measurable results with scent marketing.

Full story here.