Scent Marketing Blog

Wow! That just tells me right there that some brands are in business to make money and they are doing a fantastic job of making their products stand out amongst thousands of clutter!!!!

My friends 5 year old son, is a perfect example of how kids influence our spending. Jaydon only likes brand name clothing and he looks so good in them that he’s friends what to look like him. He is ONLY 5 and already has a major impact on how much money his parents spend on him.

A perfect example of a company taking the “child branding” approach is the Grand Caravan (i am pretty sure it’s the Caravan). Check out their latest commercial where a 7 year old kid is crawling around the van pointing out all of the coolest features in the vehicle. Guess who the parents take to go new car shopping??? and Guess who’s going to be the winner???? A child wants a child gets.

Dimitri Gailit
Aroma Technologies Scent Marketing Canada
aromatech.ca