Comments on: Multi-Sensory Branding with Fragrance http://www.scentmarketingblog.com/2009/09/29/multi-sensory-branding-with-fragrance/ Scent Marketing Industry Coverage Wed, 01 Sep 2010 11:52:03 +0000 hourly 1 http://wordpress.org/?v=3.0 By: admin http://www.scentmarketingblog.com/2009/09/29/multi-sensory-branding-with-fragrance/comment-page-1/#comment-182 admin Mon, 30 Nov 2009 23:19:22 +0000 http://www.scentmarketingblog.com/?p=240#comment-182 Glad you Enjoyed the Article Katy Z. Totally agree, since this is all about the consumer its important for scent marketing companies put the consumers needs first. Glad you Enjoyed the Article Katy Z. Totally agree, since this is all about the consumer its important for scent marketing companies put the consumers needs first.

]]> By: Katy Z. http://www.scentmarketingblog.com/2009/09/29/multi-sensory-branding-with-fragrance/comment-page-1/#comment-180 Katy Z. Mon, 30 Nov 2009 18:45:07 +0000 http://www.scentmarketingblog.com/?p=240#comment-180 You've brought up some very interesting points regarding scent marketing and the relevance of branding, be it a conscious or subconscious attempt through people's olfactory receptors, as you said. To be an effective air freshener product supplier is to first and foremost always keep the consumer's indirect end-game needs in mind. Giving consumers and potential buyers the "freedom" to be in charge of creating their own scent is important in our business. Freedom being in quotation marks because it's our own little marketing ruse to inadvertently pass along the power of control. Do you think our business' subtle nudging of the transfer of decision-making power to the consumer has aided or detracted from our own expertise? You’ve brought up some very interesting points regarding scent marketing and the relevance of branding, be it a conscious or subconscious attempt through people’s olfactory receptors, as you said. To be an effective air freshener product supplier is to first and foremost always keep the consumer’s indirect end-game needs in mind.

Giving consumers and potential buyers the “freedom” to be in charge of creating their own scent is important in our business. Freedom being in quotation marks because it’s our own little marketing ruse to inadvertently pass along the power of control. Do you think our business’ subtle nudging of the transfer of decision-making power to the consumer has aided or detracted from our own expertise?

]]>