Scent Marketing Blog

About Scent Marketing Blog

This blog aims to uncover the latest and greatest scent marketing concepts, or the not so great attempts that, well, stink. In addition to this, it gives you a blog spot to learn more about and to voice your thoughts on the topic of scenting marketing.

November 7th 2009

Air Aroma talks scent marketing with CBC News.

Bob Nixon from CBC interviews Dmitri Gailit from Air Aroma Canada and finds out how scent marketing is making an impact on retail sales. Take a look as they discuss the scent of Freshly Baked Bread, Apple Pie, Vanilla and even Green Tea.

View the video here

2 comments (Add Comment) | Permalink |

18/1/2010

Kriss Dyke:

My colleague Dmitri is right, what we smell in a retail environment will absolutely influence the way the products are perceived and make us connect on an emotional level with the brand. Simple examples in our everyday life make us realize the true power of scent in our purchasing decisions.

Good job Dmitri

8/6/2010

Dimitri:

Thanks Kriss! I love this industry and I believe we are just getting started exploring this unique and yet powerful marketing strategy.

For those interested in learn more about Scent Marketing and our Scent Delivery systems please visit our website http://www.aromatech.ca.

Dimitri Gailit
Aroma Technologies Scent Marketing Canada.

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Air Aroma talks scent marketing with CBC News.

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