Comments on: Scent enhances memory http://www.scentmarketingblog.com/2009/12/20/scent-enhances-memory/ Scent Marketing Industry Coverage Thu, 10 Jun 2010 21:28:10 +0000 hourly 1 http://wordpress.org/?v=3.0 By: bestwicklesscandles http://www.scentmarketingblog.com/2009/12/20/scent-enhances-memory/comment-page-1/#comment-290 bestwicklesscandles Mon, 31 May 2010 19:24:28 +0000 http://www.scentmarketingblog.com/?p=314#comment-290 With these types of stats, why aren't more retailers using some type of scent in their stores? Sounds like a no brainer to me. With these types of stats, why aren’t more retailers using some type of scent in their stores? Sounds like a no brainer to me.

]]> By: Phil http://www.scentmarketingblog.com/2009/12/20/scent-enhances-memory/comment-page-1/#comment-281 Phil Wed, 17 Mar 2010 21:37:55 +0000 http://www.scentmarketingblog.com/?p=314#comment-281 To Ted Here are some more stats for you. • Martin Lindstrom, author of Brand Sense, is an enthusiastic advocate of incorporating the sense of smell into as many aspects of a firm’s marketing as possible. He notes that a study showed that 80% of men and 90% of women reported having vivid, emotion-triggering memories evoked by odor. • Scents can affect perception in other ways, too. An experiment in which two pairs of identical Nike shoes were evaluated by consumers, one in a room with a floral scent and one with no scent. Fully 84% of the subjects evaluated the sneakers in the scented room as superior. Also from a Study made in Montreal in a Shopping center by the University of Montreal by Professor Chebat, '' One week after diffusing odors in a shoe store the average bill went from 45$ to 70$ per client. When people come to a shopping mall they have in mind that they want to get out ASAP, but when diffusing an odor clients stay longer and they buy more by doing so. It's a simple reaction when you feel comfortable in an environment you are going to stay longer because you enjoy being there, so logically if you stay longer the salesman is going to propose more products and make you buy more. '' If you want greater results you have to combine scent with a visual message. Philippe Baron www.essens.ca Scent Marketing Canada. To Ted

Here are some more stats for you.

• Martin Lindstrom, author of Brand Sense, is an enthusiastic advocate of incorporating the sense of smell into as many aspects of a firm’s marketing as possible. He notes that a study showed that 80% of men and 90% of women reported having vivid, emotion-triggering memories evoked by odor.

• Scents can affect perception in other ways, too. An experiment in which two pairs of identical Nike shoes were evaluated by consumers, one in a room with a floral scent and one with no scent. Fully 84% of the subjects evaluated the sneakers in the scented room as superior.

Also from a Study made in Montreal in a Shopping center by the University of Montreal by Professor Chebat,

” One week after diffusing odors in a shoe store the average bill went from 45$ to 70$ per client. When people come to a shopping mall they have in mind that they want to get out ASAP, but when diffusing an odor clients stay longer and they buy more by doing so. It’s a simple reaction when you feel comfortable in an environment you are going to stay longer because you enjoy being there, so logically if you stay longer the salesman is going to propose more products and make you buy more. ”

If you want greater results you have to combine scent with a visual message.

Philippe Baron
http://www.essens.ca
Scent Marketing Canada.

]]> By: Todd Foster http://www.scentmarketingblog.com/2009/12/20/scent-enhances-memory/comment-page-1/#comment-276 Todd Foster Mon, 22 Feb 2010 15:18:15 +0000 http://www.scentmarketingblog.com/?p=314#comment-276 This is a very interesting stat. I have seen other stats that say the recall rate for scented pieces in the mail is 65%! I a compiling some information and would be grateful for any other stats you may have! Regards Todd Foster, Marketing and Business Development Manager This is a very interesting stat. I have seen other stats that say the recall rate for scented pieces in the mail is 65%!

I a compiling some information and would be grateful for any other stats you may have!

Regards Todd Foster, Marketing and Business Development Manager

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