Scent Marketing Blog – About Us
What gets up your nose? Tell us about it?
Some marketers believe that scent can create a deeper connection with the consumer – ‘Scent Marketing’. Based on the fact that our olfactory receptors directly connect to the limbic system, the part of the brain responsible for memories and emotions, this sounds like a marketer’s goldmine… however, as with every marketing strategy, achieving the right mix is key to success.
This blog aims to uncover the latest and greatest scent marketing concepts, or the not so great attempts that, well, stink. In addition to this, it gives you a blog spot to learn more about and to voice your thoughts on the topic of scenting marketing. Welcome are not only views from the intelligent, the insightful and esteemed industry experts, but from the mere mortals who whiff their way through life, none-the-wiser to the power of scent in their every day lives. Some might call you the ‘targets’!
