http://www.scentmarketingblog.com Scent Marketing Industry Coverage Fri, 05 Mar 2010 02:23:41 +0000 http://backend.userland.com/rss092 en [caption id="attachment_322" align="alignleft" width="500" caption="Arodrive Premium"][/caption] With the launch of the Arodrive™ Premium car diffuser, Air Aroma introduces an entire new category to the car air freshener market. Thanks to a sophisticated diffusion technology in combination with easy-to-use fragrance cartridges, the Arodrive™ Premium safely diffuses your chosen fragrance throughout the car ... http://www.scentmarketingblog.com/2010/03/04/enjoy-nature-in-the-comfort-of-your-car/ Researchers in the United States and Singapore confirmed scent helps consumers remember product information. Aradhna Krishna of the University of Michigan in Ann Arbor, May Lwin of Nanyang Technological University in Singapore and Maureen Morrin of Rutgers University in Camden, N.J., found scent enhances a product's distinctiveness. However, the study, published in ... http://www.scentmarketingblog.com/2009/12/20/scent-enhances-memory/ Lavender and Apple Crumble Men's Favorite Smells. Lavender, a popular scent for female pensioners, has been revealed as one of men's favorite smells by a list which also places bacon higher than newborn babies. A OnePoll survey of 4,000 Britons found that freshly-baked bread was the number one smell, followed by ... http://www.scentmarketingblog.com/2009/12/09/lavender-and-apple-crumble-scents-will-drive-men-crazy/ Perhaps you can't judge a book by its cover, but there's a wealth of information to be gleaned from its scent. Old books give off an unmistakable, musty odor. Scientists have developed a new test that can measure the condition of old books and precious historical documents on the basis of ... http://www.scentmarketingblog.com/2009/12/03/tell-a-book-by-its-scent-scientists-say/ Only recently have companies begun assigning smells to everyday products: frangipani-scented sewing threads, tires that smell like roses. A paper soon to be published in the Journal of Consumer Research confirms the wisdom of this tactic, finding that scented products linger in the memory. In one experiment, the researchers, posing as ... http://www.scentmarketingblog.com/2009/11/30/researchers-demonstrate-consumers-remember-smell/ In his opening address at SCENTworld 2009, Harald H. Vogt, Founder of the Scent Marketing Institute in New York, announced that his organization has reached a close cooperation agreement with UNLV. UNLV will take a prominent role in the development and delivery of the Scent Marketing Institute's upcoming certification program, a ... http://www.scentmarketingblog.com/2009/11/30/university-of-las-vegas-and-scent-marketing-institute-collaborate/ Bob Nixon from CBC interviews Dmitri Gailit from Air Aroma Canada and finds out how scent marketing is making an impact on retail sales. Take a look as they discuss the scent of Freshly Baked Bread, Apple Pie, Vanilla and even Green Tea. View the video here http://www.scentmarketingblog.com/2009/11/07/air-aroma-talks-scent-marketing-with-cbc-news/ Consumers are savvy, busy, and let’s face it, just plain hard to pin down so you can advertise to them. This results in the increasing need and appeal of ambient advertising which gets to the consumers’ subconscious. Until recently, the only truly efficient guaranteed form of ambient advertising was through ... http://www.scentmarketingblog.com/2009/10/11/scent-marketing-101-the-basics/ [caption id="attachment_261" align="alignleft" width="323" caption="A.P.C. collaborate with Air Aroma"][/caption] Jean Touitou, founder of A.P.C., never thought he would create a perfume. Until he met essential oil perfumist Haley Alexander Van Oosten in L.A. After trying one of her essential oil blends and liking the idea of a little glass bottle inside ... http://www.scentmarketingblog.com/2009/10/05/a-p-c-collaborate-with-air-aroma/ [caption id="attachment_255" align="alignleft" width="280" caption="Smell of Space"][/caption] Strong and metallic - for NASA engineer and astronaut Gregory Chamitoff, who is on board US space shuttle Discovery, that is what the final frontier smells like. "There is one smell up here that is really unique though and that is the smell, we just ... http://www.scentmarketingblog.com/2009/10/04/smell-of-space-strong-metallic-and-unique-nasa-astronauts-say/