http://www.scentmarketingblog.com Providing Scent Marketing Industry Coverage Tue, 24 Jun 2008 00:43:30 +0000 http://backend.userland.com/rss092 en Leading luxury retailer, Harrods is set to lead the way in multi-sensory experiences by injecting tailored aromas into its stores to improve the buying experience. Last year UTalkMarketing explored the ‘scent marketing’ phenomenon in the US where it has been widely used for a number of years. We predicted it wouldn’t ... http://www.scentmarketingblog.com/2008/06/22/harrods-introduces-scent-marketing/ An Australian newspaper, News Limited mX, launched a scent offering to its advertisers on Valentines day by applying the scent of rose. The rose scent is accomplished by adding a scented ink to the standard cyan, magenta and yellow inks, together with black give the paper its colour. The concentration of ... http://www.scentmarketingblog.com/2008/05/07/scented-newspaper/ With the world being taken over by wireless gadgets of all kinds, Air Aroma has developed the worlds first wireless scenting solution, Arologic. Giving the ability to activate a scent, adjust the intensity as well as change the aroma itself, all from a central remote access point. Keep your sense of smell ... http://www.scentmarketingblog.com/2008/05/07/wireless-scenting-to-take-over-the-world/ The other day I was in a clothing store that was scenting in their changerooms. Despite the fact I didn’t like the particular sweet scent they were diffusing, I thought this was a great idea. I’m often hot and flustered trying on clothes – a pleasant, soothing scent can work ... http://www.scentmarketingblog.com/2008/05/04/retail-scenting-a-pleasant-experience/ I have so many questions about scent marketing. Why don’t we see more examples of scent marketing? Or is it that we are simply oblivious to the scent marketing happening in our every day lives? And why does the market seem to be so strongly opposed to this strategy? Is ... http://www.scentmarketingblog.com/2008/04/29/marketing-control-with-scent/ On the issue of ‘personal scent marketing’ (surely that’s what it is when I wear a fragrance?) -  I’m all for making myself smell more attractive by using fragrance. I guess it all depends which fragrance I choose to wear as to how attractive I am to others... it’s a ... http://www.scentmarketingblog.com/2008/04/20/fragrance-scenting-in-the-workplace/ Scent marketing doesn’t have to be complex. Even the most subtle aroma can act as a scent marketing strategy, envoking emotions and triggering memories. One of my favourite restaurants always has a big bunch of lilies at the entrance. Without fail, every time I smell lilies, I think of The ... http://www.scentmarketingblog.com/2008/04/06/scent-marketing-doesnt-have-to-be-complex/ I read on Bloomberg recently that the World Economic Forum employed a famous chemist and perfumist - Christophe Laudameil - to create a signature scent to release at the conference to enhance the mood when they were discussing such serious matters. I think the use of scent at events – ... http://www.scentmarketingblog.com/2008/03/09/scenting-at-world-economic-forum/