Scent Marketing Blog » Aroslim http://www.scentmarketingblog.com Scent Marketing Industry Coverage Fri, 04 Jun 2010 00:48:34 +0000 en hourly 1 http://wordpress.org/?v=3.0 A.P.C. collaborate with Air Aroma http://www.scentmarketingblog.com/2009/10/05/a-p-c-collaborate-with-air-aroma/ http://www.scentmarketingblog.com/2009/10/05/a-p-c-collaborate-with-air-aroma/#comments Tue, 06 Oct 2009 03:30:26 +0000 admin http://www.scentmarketingblog.com/?p=260
A.P.C. collaborate with Air Aroma

A.P.C. collaborate with Air Aroma


Jean Touitou, founder of A.P.C., never thought he would create a perfume. Until he met essential oil perfumist Haley Alexander Van Oosten in L.A. After trying one of her essential oil blends and liking the idea of a little glass bottle inside a wood container, Touitou decides otherwise.

The end result is Sustain, a balanced blend of 12 essential oils like a 12-string guitar. Sustain is based on the idea of the smell of a guitar case lined in velvet in which rose petals have been scattered. With a reassuring persistence, the scent of Sustain lasts the perfect amount of time.

To launch Sustain in its stores in Paris, New York and L.A., A.P.C. partnered with Air Aroma to diffuse a derivative version of Sustain through Air Aroma’s stylish Aroslim diffusers. The result is a subtle scent lingering throughout the stores, clearly leaving Touitou’s mark.

]]> http://www.scentmarketingblog.com/2009/10/05/a-p-c-collaborate-with-air-aroma/feed/ 0 Combining Modern Art With Scent Diffusion http://www.scentmarketingblog.com/2008/09/21/combining-modern-art-with-scent-diffusion/ http://www.scentmarketingblog.com/2008/09/21/combining-modern-art-with-scent-diffusion/#comments Mon, 22 Sep 2008 00:53:13 +0000 admin http://www.scentmarketingblog.com/?p=41
Here at the Scent Marketing Blog we’re always searching for the latest and greatest scent marketing concepts…
The folks at Air Aroma sure have a passion for innovative product design. Their latest release, Aroslim™, looks more like a piece of modern art than a scent diffuser!
Boasting versatility and simplicity, it’s understated slim line appearance makes the Aroslim™ one of best looking scent diffusers we’ve come across recently.
For more info check out www.air-aroma.com

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