Scent Marketing Blog » environment http://www.scentmarketingblog.com Scent Marketing Industry Coverage Fri, 04 Jun 2010 00:48:34 +0000 en hourly 1 http://wordpress.org/?v=3.0 What does your product smell like? http://www.scentmarketingblog.com/2009/05/28/what-does-your-product-smell-like/ http://www.scentmarketingblog.com/2009/05/28/what-does-your-product-smell-like/#comments Fri, 29 May 2009 01:00:24 +0000 admin http://www.scentmarketingblog.com/?p=64 Source:
The Malta Business Weekly
by Joshua G. Giordimain


When managing your brands, whether you do it consciously or not, you are constantly seeking new ways of interacting with and engaging your customers. The problem is that, no matter how innovative you try to be, you usually always end up doing more of the same – developing brand communications (whether through advertising or in-store) that appeal to either or both the visual and auditory senses. In essence, we try to make as much noise as possible!


There is a much deeper and long-lasting level at which you can interact with current and potential customers however, by appealing to more than these two basic senses and by thinking about how your product, service, marketing communications and customer environment appeal to the five human senses.


There is nothing wrong with developing high-impact and impressive visual and auditory communications. Actually this is something you should constantly strive for. You need to ensure however, that such communications not only impress, but rest impressed in the minds and hearts of your audience.


This is where multisensory marketing comes in.


Read More: www2.maltabusinessweekly.com.mt

]]> http://www.scentmarketingblog.com/2009/05/28/what-does-your-product-smell-like/feed/ 0 Working Smarter Makes Sense http://www.scentmarketingblog.com/2008/08/26/working-smarter-makes-sense/ http://www.scentmarketingblog.com/2008/08/26/working-smarter-makes-sense/#comments Wed, 27 Aug 2008 03:37:49 +0000 admin http://www.scentmarketingblog.com/?p=37

Wake up – Get dressed – Go to work – Sit at a desk for 8 hours – Have lunch – Go home….and do it all again 12 hours later.

This is the routine that many of us are all too familiar with, and because the chances of us winning the lottery are rather slim, it will be a routine for many years to come.

Therefore when I found out what a company in the UK has done to make your workday more enjoyable and productive, my attention was immediately drawn.

Le Bureau is a new concept in shared workspace. Replacing the dull offices with a fresh and modern twist, Le Bureau has also gone a step further by adding scents to the workspace. Using an essential oil blend proven to maximize productivity, they have created a unique and encouraging environment.

It may not be the winning lottery numbers, but it makes sense!

Source: www.lebu.biz/

]]> http://www.scentmarketingblog.com/2008/08/26/working-smarter-makes-sense/feed/ 0