August 26th 2008
Club Med have already been scenting shared areas of their Crested Butte and Cancun Yucatan resorts for several years. As a guest you can relax in the lounge for a cocktail, or be re-energized in the fitness centre.
Now Club Med is taking the guest experience to the next level. Later this year in their Bahamas resort, they will be offering guests a personalized scenting experience. Guests will be able to choose from different scents according to their personal needs. Just like you receive a room service menu, guests will also receive a Scent Menu. The menu will outline scents available and detail the health and psychological benefits of each aroma.
So next time you order room service, be sure to ask for some scents with that!
Source: Modern Agent Travel Pulse 17 June 2008.
www.modernagent.com
May 4th 2008
The other day I was in a clothing store that was scenting in their changerooms. Despite the fact I didn’t like the particular sweet scent they were diffusing, I thought this was a great idea. I’m often hot and flustered trying on clothes – a pleasant, soothing scent can work wonders – and make the whole process more easy to tolerate. It made me think about places in my life that could be made so much nicer through the use of scent, turning an average into a more pleasant one.
Near the top of my list are banks! They should think about scenting their customer service areas to create a more relaxing mood while you wait in long lines! But possibly one of the most painful experiences on all of the senses, which I regularly subject myself to, is traveling in taxis. If the taxi itself doesn’t stink, it’s usually the driver – it’s a lose/lose situation. I’m not suggesting we need overly fragranced cabs, just odourless! Now that would certainly stand out in the market. Differentiation has never been so easy.
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