October 1st 2008
Global dance music brand Ministry of Sound has gone multisensory with the launch of its own fragrances Nightlife for him and her.
Developed with the clubbing crowd in mind, Nightlife for him is a musky, fresh fragrance with citrus and vodka notes, and Nightlife for her is a fruity floral oriental blend.
Ambient scenting of the actual fragrances at the launch party provided guests with a sensory experience to remember, while communicating the identity of the product.
The new fragrances, in addition to nightclubs, a recording label, tv & radio, electronics goods and even their own vodka, makes Ministry of Sound a truly multisensory brand.
Source:
ministryofsound.com
August 26th 2008
Wake up – Get dressed – Go to work – Sit at a desk for 8 hours – Have lunch – Go home….and do it all again 12 hours later.
This is the routine that many of us are all too familiar with, and because the chances of us winning the lottery are rather slim, it will be a routine for many years to come.
Therefore when I found out what a company in the UK has done to make your workday more enjoyable and productive, my attention was immediately drawn.
Le Bureau is a new concept in shared workspace. Replacing the dull offices with a fresh and modern twist, Le Bureau has also gone a step further by adding scents to the workspace. Using an essential oil blend proven to maximize productivity, they have created a unique and encouraging environment.
It may not be the winning lottery numbers, but it makes sense!
Source: www.lebu.biz/
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