Scent Marketing Blog

Scent marketing doesn’t have to be complex. Even the most subtle aroma can act as a scent marketing strategy, envoking emotions and triggering memories. One of my favourite restaurants always has a big bunch of lilies at the entrance. Without fail, every time I smell lilies, I think of The Graham in Port Melbourne – and what I’m going to eat next time I’m there!  The last time I went there, they had no lilies…  so it would seem this isn’t part of a greater scent marketing strategy.