Scent Marketing Blog

The World in 2009 is the 23rd edition of The Economist’s annual collection of predictions for the coming year. This year, The Economist predicts the boom of scent marketing as one of its business related predictions for 2009.


Retailers and their marketers are expected to trial an array of fragrances as part of a desperate assault on the senses. With the global economic climate as it is it has never been more important for retailers to entice people into stores, encourage them to spend more and ultimately come back again.


According to The Economist “smell is the new frontier”, predicting that at least one large supermarket, a fast food chain and shopping malls will try out a selection of smells, sights and sounds on their customers to beat the lure of online shopping and discount stores.


In 2009, the multisensory shopping experience awaits. The SMB would love to hear your experiences of instore scent marketing.
economist.com

Global dance music brand Ministry of Sound has gone multisensory with the launch of its own fragrances Nightlife for him and her.

Developed with the clubbing crowd in mind, Nightlife for him is a musky, fresh fragrance with citrus and vodka notes, and Nightlife for her is a fruity floral oriental blend.

Ambient scenting of the actual fragrances at the launch party provided guests with a sensory experience to remember, while communicating the identity of the product.

The new fragrances, in addition to nightclubs, a recording label, tv & radio, electronics goods and even their own vodka, makes Ministry of Sound a truly multisensory brand.

Source:
ministryofsound.com