Scent Marketing Blog » Prolitec http://www.scentmarketingblog.com Scent Marketing Industry Coverage Fri, 04 Jun 2010 00:48:34 +0000 en hourly 1 http://wordpress.org/?v=3.0 Bebe stores across U.S now scent marketing http://www.scentmarketingblog.com/2009/09/10/bebe-stores-across-u-s-now-scent-marketing/ http://www.scentmarketingblog.com/2009/09/10/bebe-stores-across-u-s-now-scent-marketing/#comments Fri, 11 Sep 2009 05:31:39 +0000 admin http://www.scentmarketingblog.com/?p=201
Bebe stores across U.S now scent marketing

Bebe stores across U.S now scent marketing


Bebe Stores has launched its highly anticipated new fragrance in all U.S. bebe stores. Thanks to a partnership with Milwaukee-based Prolitec, the sensuous new “signature” scent now wafts through select areas of bebe’s stores via the Air/Q(TM) Adjustable Room Air Freshener(TM) — a miniaturized and fully programmable version of Prolitec’s ambient-scenting technology, which is already in use at many of the world’s finest hotels, resorts and spas.

“Rather than scenting the entire store, bebe is using Air/Q to scent specific in-store areas, such as those around the luxurious visual displays that introduce the new fragrance,” explained Roger Bensinger, Prolitec’s Executive Vice President of Marketing and Business Development. “This allows bebe to marry its visual marketing efforts with the olfactory experience of the fragrance itself — a very powerful combination.”

“With Prolitec’s innovative scenting machines strategically placed in our stores, clients will experience an immediate emotional connection to the scent,” commented Manny Mashouf, Chairman & CEO, bebe stores, inc. “This is a terrific way to reveal our new undeniably feminine fragrance in a subtle yet sensual manner and, based on initial results, we are encouraged by the overwhelming response.”

The retailer licensed the new fragrance through France’s Inter Parfums, Inc. (Nasdaq GS: IPAR), which collaborates with noted designers such as Francis Kurkdjian to manufacture and distribute prestige perfumes and cosmetics for the likes of Burberry, Paul Smith, S.T. Dupont and Van Cleef & Arpels.

Related Link: http://www.prolitec.com

]]> http://www.scentmarketingblog.com/2009/09/10/bebe-stores-across-u-s-now-scent-marketing/feed/ 0 Prolitec creates home air-freshening system http://www.scentmarketingblog.com/2009/04/01/prolitec-creates-home-air-freshening-system/ http://www.scentmarketingblog.com/2009/04/01/prolitec-creates-home-air-freshening-system/#comments Wed, 01 Apr 2009 06:47:43 +0000 admin http://www.scentmarketingblog.com/?p=70 AirQ


Prolitec release the Air/Q™ Whole House Air Freshener™ (WHAF)— A fully adjustable, HVAC-integrated home air freshening system. Designed to be more efficient than traditional, plug-in air fresheners and aerosols, putting out droplets less than 1 micron in diameter via HVAC / Air Conditioning Systems.


More info at http://www.airq.com/

]]> http://www.scentmarketingblog.com/2009/04/01/prolitec-creates-home-air-freshening-system/feed/ 3