Scent Marketing Blog

I have so many questions about scent marketing. Why don’t we see more examples of scent marketing? Or is it that we are simply oblivious to the scent marketing happening in our every day lives? And why does the market seem to be so strongly opposed to this strategy? Is it really some sinister, underground marketing conspiracy that we need to be protected from? Are we simply control freaks – trying to control the way we are marketed to?

No junk mail signs, anti-spam protectors, no telemarketing calls… just how much of the marketing environment can we control? And since when do we get a say about how we are marketed to?

Scent marketing doesn’t have to be complex. Even the most subtle aroma can act as a scent marketing strategy, envoking emotions and triggering memories. One of my favourite restaurants always has a big bunch of lilies at the entrance. Without fail, every time I smell lilies, I think of The Graham in Port Melbourne – and what I’m going to eat next time I’m there!  The last time I went there, they had no lilies…  so it would seem this isn’t part of a greater scent marketing strategy.