Scent Marketing Blog » Scent

Scent enhances memory

admin — Mon, 21 Dec 2009 01:09:23 +0000

Researchers in the United States and Singapore confirmed scent helps consumers remember product information.

Aradhna Krishna of the University of Michigan in Ann Arbor, May Lwin of Nanyang Technological University in Singapore and Maureen Morrin of Rutgers University in Camden, N.J., found scent enhances a product’s distinctiveness.

However, the study, published in the Journal of Consumer Research, also found a distinctive scent in the marketplace was not all that helpful in remembering particular products.

The authors had 151 study participants evaluate pencils that were unscented, or scented with either common pine scent or more uncommon tea tree scent. They also had participants react to scented items vs. items in a scented environment.

“We found that the memory for the scented pencils was much greater than memory for the unscented pencils, and that this effect was especially pronounced after a time delay,” the authors said in a statement.

“Our studies show that product scent significantly enhances recall of product information, and that this enhanced memory for product information persists over time — for at least two weeks after the time of exposure.”

Q Awards Afterparty

admin — Tue, 09 Dec 2008 00:07:04 +0000

The Q-award after party 2008, held at Bloomsbury bowling in London, offered guests an extra special treat this year by ensuring that they received a multisensory experience to remember. The Awards themselves are renowned for their rock and roll crowd and as usual there was a noticeable diversity of artists who attended. In keeping with the inclusive nature of the awards, Airzest were commissioned to scent the main rooms of the Q awards after party with targeted scents to appeal to the wide range of guests while keeping with the Bloomsbury Bowling theme. Although only given the brief the Friday before the awards which were on the following Monday, Airzest had all the necessary systems and expertise to handle the job and had all their selected fragrances working excellently and in time to make a big impression on the celebrity noses they were about to be introduced to.
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Miracle scents

admin — Mon, 24 Nov 2008 04:59:14 +0000

Why purchase the latest celebrity fragrance when you can get the essence of youth in a bottle? The latest big thing to hit the perfume world is miracle scents that are supposed to make you happier, younger, and even more irresistible to members of the opposite sex!

Created by USA based company Harvey Prince & Co., Ageless Fantasy® claims to be the world’s first anti-ageing perfume. Women can now smell younger than their actual age with the spray of this precious youth elixir!

Defying the greasy age-revealing scent women aged from 40 to 75 naturally exude, the blend of pink grapefruit, mango, anti-oxidant rich pomegranate, jasmine and musk apparently makes the wearer smell younger and feel more youthful. The clinically proven patent-pending perfume, gives off such a feeling of youthfulness and excitement that it makes people believe the wearer is at least eight years younger than her actual age!

SMB asks, is this latest craze a remarkable innovation or simply ridiculous?

More info: agelessfantasy.com

Source: Daily Mail

A world of scenting knowledge

admin — Tue, 11 Nov 2008 11:15:13 +0000

The Scent Marketing Institute’s 2008 SCENTworld Conference & Expo is now available to order on DVD. The set of 20 information packed DVD’s share the scent marketing knowledge and experience of industry leaders from around the world, plus a Bonus CD containing presentations that were given during the seminar sessions. Contact the Scent Marketing Institute to purchase the 20+ hours of panels and presentations on Scent Marketing!
www.scentworldexpo.com

Scent branding ridiculous?

admin — Thu, 09 Oct 2008 01:19:56 +0000

The results are in. 44% of participants in a recent scent marketing poll “think scent branding is ridiculous”!

“Church Marketing Sucks”, a blog designed to frustrate, educate and motivate the church community, put the question to its readers: “Does branding your church with a specific scent take branding a step too far?”

27% thought it was a good idea but depends on the smell. This raises a good point; selecting the right scent for a particular environment is very important. It’s probably not the greatest marketing idea for a church to scent popcorn, for example; the congregation might end up at the cinema rather then attending church! What about the other 29%?

10% didn’t think scent marketing is branding at all. 15% thought they should try whatever it takes to communicate the message of the church, and 4% were ‘smelling impaired’.

While we can’t do much about the smelling impaired, for the 44% is it a matter of educating them of benefits of scent marketing or – considering the title of the blog – is it a lost cause? In any case, the church community has had their say.

www.churchmarketingsucks.com/

Combining Modern Art With Scent Diffusion

admin — Mon, 22 Sep 2008 00:53:13 +0000

Here at the Scent Marketing Blog we’re always searching for the latest and greatest scent marketing concepts…
The folks at Air Aroma sure have a passion for innovative product design. Their latest release, Aroslim™, looks more like a piece of modern art than a scent diffuser!
Boasting versatility and simplicity, it’s understated slim line appearance makes the Aroslim™ one of best looking scent diffusers we’ve come across recently.
For more info check out www.air-aroma.com

New Menu Makes Sense!

admin — Wed, 27 Aug 2008 03:35:48 +0000

Club Med have already been scenting shared areas of their Crested Butte and Cancun Yucatan resorts for several years. As a guest you can relax in the lounge for a cocktail, or be re-energized in the fitness centre.

Now Club Med is taking the guest experience to the next level. Later this year in their Bahamas resort, they will be offering guests a personalized scenting experience. Guests will be able to choose from different scents according to their personal needs. Just like you receive a room service menu, guests will also receive a Scent Menu. The menu will outline scents available and detail the health and psychological benefits of each aroma.

So next time you order room service, be sure to ask for some scents with that!

Source: Modern Agent Travel Pulse 17 June 2008.
www.modernagent.com