Scent Marketing Blog

On the issue of ‘personal scent marketing’ (surely that’s what it is when I wear a fragrance?) -  I’m all for making myself smell more attractive by using fragrance. I guess it all depends which fragrance I choose to wear as to how attractive I am to others… it’s a very personal thing.  There are so many perfumes that instantly remind me of friends – and even specific experiences. It’s a powerful pull on memory.  However, I have a friend who works for a big corporate in the US and they’ve been talking about introducing a ‘scent-free’ workplace. Quite frankly, I think that’s the most absurd workplace rule I’ve heard in a long time. Surely it’s just taking things too far!? Does that mean you can’t wear deodorant???  And how on earth do they plan to monitor such a rule? I’d love to hear what other people think about this.

With the world being taken over by wireless gadgets of all kinds, Air Aroma has developed the worlds first wireless scenting solution, Arologic.
Giving the ability to activate a scent, adjust the intensity as well as change the aroma itself, all from a central remote access point.
Keep your sense of smell on high alert in the third quarter of 2008, when Air Aroma releases Arologic upon the world.
www.air-aroma.com

I read on Bloomberg recently that the World Economic Forum employed a famous chemist and perfumist – Christophe Laudameil – to create a signature scent to release at the conference to enhance the mood when they were discussing such serious matters. I think the use of scent at events – like weddings, themed parties and the like is really clever and effective, but I’m utterly intrigued by the decision to scent at WEF – such a powerful gathering of world leaders. I’m very interested to understand how scent impacts an event like this. If it’s a pleasant smell, do you even notice? Whereas if it’s a bad smell, you always notice.