Scent Marketing Blog

In his opening address at SCENTworld 2009, Harald H. Vogt, Founder of the Scent Marketing Institute in New York, announced that his organization has reached a close cooperation agreement with UNLV.


UNLV will take a prominent role in the development and delivery of the Scent Marketing Institute’s upcoming certification program, a way for professionals from the marketing and branding community to obtain critical knowledge in the field of multisensory marketing.

“We are excited about the opportunities for our organization and the Scent Marketing Industry as a whole. This collaboration will lend us additional credibility and lets us further solidify our global leadership role,” says Vogt.

According to Dean Stuart Mann, UNLV is about to break ground for an on-campus hotel and entertainment complex that will serve as a testing facility for all aspects of a multisensory approach including architecture, the fine arts and entertainment. In addition, all of UNLV’s current and new initiatives will be mirrored on the International Campus in Singapore which opened in the Fall of 2006.

For more information about the Institute visit www.scentmarketing.org

With over 500 marketers, brand owners, advertising and branding executives expected ScentWorld Conference & Expo 2009 should be Scent-sational!


Register before October 1st and take advantage of the 15% early registration discount. Visit http://www.scentworldexpo.com/ for full details and registration forms.
Will you be visiting ScentWorld Conference & Expo 2009? Let us know.

The Scent Marketing Institute’s 2008 SCENTworld Conference & Expo is now available to order on DVD. The set of 20 information packed DVD’s share the scent marketing knowledge and experience of industry leaders from around the world, plus a Bonus CD containing presentations that were given during the seminar sessions. Contact the Scent Marketing Institute to purchase the 20+ hours of panels and presentations on Scent Marketing!
www.scentworldexpo.com