Scent Marketing Blog

Source: Nissan Motor Co., Ltd.


TOKYO (July 23) – Nissan Motor Co., Ltd. today announced the development of a new “Forest AC” air conditioning system, which systematically controls cabin temperature, ventilation, aroma and humidity to create an optimal interior environment. Utilizing a number of advanced technologies, the system is designed to recreate the refreshing climate, fragrance and natural breezes of relaxing forest settings. It was developed based on the results of a joint research study with the Tokyo University of Science on the effects of aroma on human mental activity.


Along with the air-cleaning and temperature control effect of conventional car air conditioners, the new Forest AC system offers additional control of air flow, humidity, aroma and other ambient factors that can influence the physiological state and senses of the driver and passengers. This is the first automotive system in the world created to make driving more comfortable based on studies of drivers’ mental activity.


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Source:
The Malta Business Weekly
by Joshua G. Giordimain


When managing your brands, whether you do it consciously or not, you are constantly seeking new ways of interacting with and engaging your customers. The problem is that, no matter how innovative you try to be, you usually always end up doing more of the same – developing brand communications (whether through advertising or in-store) that appeal to either or both the visual and auditory senses. In essence, we try to make as much noise as possible!


There is a much deeper and long-lasting level at which you can interact with current and potential customers however, by appealing to more than these two basic senses and by thinking about how your product, service, marketing communications and customer environment appeal to the five human senses.


There is nothing wrong with developing high-impact and impressive visual and auditory communications. Actually this is something you should constantly strive for. You need to ensure however, that such communications not only impress, but rest impressed in the minds and hearts of your audience.


This is where multisensory marketing comes in.


Read More: www2.maltabusinessweekly.com.mt