Scent Marketing Blog

Nowadays we have excellent sound and HD movies in our Home Movie Theatres. But it lacks something of extreme importance, something that will transport you definitely to the centre of the action, the sense of smell. So why not go a step forward with SMELLIT?

SMELLIT can make you drool, like when you see that Chef taking a hot and crispy pizza from the oven. Or make you turn your head and wish you can take that “putrefaction” cartridge out of the smell board. Are you ready to feel the smell?

How it works:
*Depending how far you are from the SMELLIT.

SMELLIT works just like your printer, but instead of ink cartridges, it works with smell cartridges. As your DVD player reads the video and sound information from your favourite DVD disc, SMELLIT processes the same DVD, but the ”smell CARD” decodes all the smell information from 10 to 20 seconds* ahead of the actual scene so the odours have time to reach the spectators. After decoding the smell information, the cartridge vaporizes a very small amount off concentrated “smell gel”, and the central fan distributes equally the smell in all directions. It can be loaded with 118 cartridges, each one with a different concentrated “smell gel”. All the cartridges can be easily changed and last 3 times more than a regular ink cartridge.

The World in 2009 is the 23rd edition of The Economist’s annual collection of predictions for the coming year. This year, The Economist predicts the boom of scent marketing as one of its business related predictions for 2009.


Retailers and their marketers are expected to trial an array of fragrances as part of a desperate assault on the senses. With the global economic climate as it is it has never been more important for retailers to entice people into stores, encourage them to spend more and ultimately come back again.


According to The Economist “smell is the new frontier”, predicting that at least one large supermarket, a fast food chain and shopping malls will try out a selection of smells, sights and sounds on their customers to beat the lure of online shopping and discount stores.


In 2009, the multisensory shopping experience awaits. The SMB would love to hear your experiences of instore scent marketing.
economist.com

Researchers at the University of Birmingham are adding the scent of warfare to computer training simulations which use realistic graphics and sounds to create the virtual war zone.
Sponsored by the Ministry of Defence, the research is aimed at preparing soldiers for the sights, sounds, and now even the smells of war.

The technology, a shoebox sized “Scent Palette”, releases an authentic war zone scent at just the right moment. From the overpowering smells of burning rubber and diesel, to rotting produce and body odour, this pungent technology certainly enhances the training experience.

Source: http://news.bbc.co.uk/2/hi/uk_news/7716725.stm

Many experts tell us that drinking too much coffee is not good for you. However, trying to cut out your morning coffee is easier said than done.

But the mornings are starting to look more promising. A recent animal study in Japan discovered that the smell of coffee bean might have an effect on our mind and levels of productivity. Although the tests are at the early stages, the response by the rats that were exposed to the coffee beans was impressive against those that were not.

The tests lead to discussions of workplaces scenting the coffee aroma to increase work levels amongst employees.

It’s not yet known if humans are affected in the same way, but let’s hope so.

Source: www.nhs.uk