Scent Marketing Blog

Many experts tell us that drinking too much coffee is not good for you. However, trying to cut out your morning coffee is easier said than done.

But the mornings are starting to look more promising. A recent animal study in Japan discovered that the smell of coffee bean might have an effect on our mind and levels of productivity. Although the tests are at the early stages, the response by the rats that were exposed to the coffee beans was impressive against those that were not.

The tests lead to discussions of workplaces scenting the coffee aroma to increase work levels amongst employees.

It’s not yet known if humans are affected in the same way, but let’s hope so.

Source: www.nhs.uk

Scent marketing doesn’t have to be complex. Even the most subtle aroma can act as a scent marketing strategy, envoking emotions and triggering memories. One of my favourite restaurants always has a big bunch of lilies at the entrance. Without fail, every time I smell lilies, I think of The Graham in Port Melbourne – and what I’m going to eat next time I’m there!  The last time I went there, they had no lilies…  so it would seem this isn’t part of a greater scent marketing strategy.