Scent Marketing Blog

Many experts tell us that drinking too much coffee is not good for you. However, trying to cut out your morning coffee is easier said than done.

But the mornings are starting to look more promising. A recent animal study in Japan discovered that the smell of coffee bean might have an effect on our mind and levels of productivity. Although the tests are at the early stages, the response by the rats that were exposed to the coffee beans was impressive against those that were not.

The tests lead to discussions of workplaces scenting the coffee aroma to increase work levels amongst employees.

It’s not yet known if humans are affected in the same way, but let’s hope so.

Source: www.nhs.uk

On the issue of ‘personal scent marketing’ (surely that’s what it is when I wear a fragrance?) -  I’m all for making myself smell more attractive by using fragrance. I guess it all depends which fragrance I choose to wear as to how attractive I am to others… it’s a very personal thing.  There are so many perfumes that instantly remind me of friends – and even specific experiences. It’s a powerful pull on memory.  However, I have a friend who works for a big corporate in the US and they’ve been talking about introducing a ‘scent-free’ workplace. Quite frankly, I think that’s the most absurd workplace rule I’ve heard in a long time. Surely it’s just taking things too far!? Does that mean you can’t wear deodorant???  And how on earth do they plan to monitor such a rule? I’d love to hear what other people think about this.