http://www.scentmarketingblog.com Scent Marketing Industry Coverage Fri, 04 Jun 2010 00:48:34 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.scentmarketingblog.com/2008/03/09/scenting-at-world-economic-forum/ http://www.scentmarketingblog.com/2008/03/09/scenting-at-world-economic-forum/#comments Sun, 09 Mar 2008 09:51:23 +0000 admin http://www.scentmarketingblog.com/2008/01/09/hello-world/

I read on Bloomberg recently that the World Economic Forum employed a famous chemist and perfumist – Christophe Laudameil – to create a signature scent to release at the conference to enhance the mood when they were discussing such serious matters. I think the use of scent at events – like weddings, themed parties and the like is really clever and effective, but I’m utterly intrigued by the decision to scent at WEF – such a powerful gathering of world leaders. I’m very interested to understand how scent impacts an event like this. If it’s a pleasant smell, do you even notice? Whereas if it’s a bad smell, you always notice.

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